Belair Direct home insurance travel insurance BELAIR DIRECT BELAIRdirect is a trademark of Belair Insurance Company Inc. and is used under licence by The Nordic Insurance Company of Canada. BELAIRdirect represents both insurance companies. For over 45 years, Belair Insurance Company Inc. has been doing business directly with consumers, which means savings and faster service. The Nordic Insurance Company of Canada is an affiliate of Belair Insurance Company Inc. The addition of this insurer will allow us to offer you an even greater range of products and services.