This week I found myself working on a promotional campaign for a new client. I was reminded of all the questions that I receive regarding promotions and marketing especially...

more...

It's true we've talked about the economic downturn and how to get the most bang for your marketing budget, but what about quantifying your marketing efforts?You can trim your cost...

more...

Word of mouth marketing and viral marketing are often confused to be the same. Learn why they are different and what you can do to ensure the success of both...

more...

Your call to action is the most important component in your marketing campaign. How are you doing with yours? Is it strong enough? Does it get the job done?...

more...

I don't have to tell you that economic times are tough - everyone else is doing that. What I can tell you is that there are other ways to...

more...

If you not heard about Twitter I have to ask where you have been. Not to worry, let me try to help. Twitter is one of the fast...

more...

Today I returned from a trip to Belize and let me say I had a wonderful time, but during the trip I couldn't help but stay tuned to the news...

more...

In today's economy it's not uncommon for businesses to begin to look at the option of outsourcing their marketing rather than doing it in house. Outsourcing can save you...

more...

Your mission statement has marketing value, unfortuntaely it's often lost in wordy and meaningless jargon. Let me show you how to write a mission statement that reflects your company's purpose...

more...

Public relations include promotional activities that work to create a strong public image of a company. PR activities include helping the public to understand not only the background and...

more...